February 23, 2009
Posted by Ted Avery
Google’s Search Rankings, Explained by Google
If you are a web developer, a question that will undoubtedly arise from your clients at some point is how a client’s website can have a higher ranking in Google’s search results. One easy method of landing on the first page is to pay for Google AdWords, Google’s advertising program which allows your website to appear above the results for searches with keywords of your choosing. But if you are looking to land at the top of the actual search results, Google has this video explaining the basics on how it ranks its results. For more tips, Google has today launched a Webmaster Help Channel on YouTube dedicated to helping webmasters optimize and secure their websites for Google and the rest of the web. Google has a range of resources that web developers should check out, including Webmaster Tools, Analytics, and a large library of APIs and code.
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